During the first half of the year, Axjo Europe has shown resilience and strong performance despite a market that has not recovered as quickly as many had anticipated. Political uncertainties, including tariffs between the US and Europe, have presented challenges. The impact of ongoing conflicts has also affected purchasing and logistics patterns. Nevertheless, Axjo Europe has successfully maintained growth through active market penetration, targeting new customers and expanding its product portfolio.
Notably, the company has secured several major new agreements within both the Cable & Wire and Storage Solutions segments, some extending up to five years. These deals lay a solid foundation for continued growth and validate the strength of Axjo’s circular concepts based on Greenology technology, which continue to resonate with customers and align with broader market trends.
Throughout the year, shifts in the external environment have affected customer purchasing behavior, with more clients showing a preference for near-sourcing strategies. While this is a positive trend for Axjo Europe, it has also created significant fluctuations in volumes in certain areas, especially where customers previously sourced from Asia. Rising prices and longer lead times have increased demand for Axjo’s offerings, which is welcome, but has also brought capacity challenges.
The company has addressed these challenges through proactive measures and is considering capacity investments to meet demand more effectively in the future. In the short term, these fluctuations have been difficult to balance, but overall, Axjo Europe has navigated the situation commendably and continued to deliver strong results.
During the spring, the company made strategic adjustments within the sales organization, focusing on creating a clearer and more efficient inside sales team. At the same time, the recycling operations have become an increasingly integral part of the sales offering, now integrated across more countries than before.
Additionally, Axjo Europe has strengthened its marketing organization to ensure it remains proactive in launching new products and services, thereby maintaining its competitive edge and responding to emerging market needs. These efforts support the company’s overall mission of continuous improvement and innovation.
In the second half of the year, Axjo Europe will launch a new Greenology compound made entirely from post-consumer raw materials. This new material has slightly different properties, tailored to larger products within circular systems, and offers customers even greater sustainability and longevity.
Another area of focus will be the continued rollout of the NextGen product series. The sales team is actively educating both new and existing customers on the advantages of these products compared to alternative solutions on the market. There are also plans to expand the series to sizes up to 600 mm, broadening the company’s product offering and reinforcing its commitment to innovation and sustainability.
As CEO, I am proud of what we have accomplished so far this year. Despite an unstable spring, Axjo Europe has delivered stable and strong results. However, we must continue to strive for efficiencies in every area. The growth rate we aim for does not come for free; it is built on the dedication of a fantastic team, as well as support from our valued partners and suppliers.
Therefore, it is crucial that we continue maintaining a close dialogue and focus on developing tomorrow’s products today. Together, we will ensure that Axjo Europe remains a leader in sustainable, circular, and innovative solutions.
Jacob Nilsson, CEO Axjo Europe