On December 16, 2024, the European Council adopted the Packaging and Packaging Waste Regulation (PPWR), a groundbreaking initiative aimed at enhancing sustainability across the EU. This regulation marks a significant shift in packaging sustainability, focusing on waste reduction, improved recyclability, and increased use of recycled materials.
The meaning and practical application of the regulation is still evolving, and some aspects remain unclear. However, in the following text, we will outline the key elements that are well-defined and directly impact our business.
At Axjo, our circular business model underpins everything we do. Together with our ambitious goal to become a zero-waste company across all operations, it means we’re fully prepared to comply with the PPWR. We’re also committed to supporting our partners as they navigate this regulatory landscape, with innovative and eco-friendly packaging solutions.
The PPWR replaces the previous EU Packaging Directive with a directly binding regulation, ensuring uniform implementation across all EU member states. The key objectives affecting our business include:
→ All packaging must be designed for recycling by 2030
→ Mandatory incorporation of recycled content in plastic packaging
With the regulation coming into force on February 11, 2025, and becoming applicable on August 12, 2026, businesses must act now to ensure compliance. Learn more here about the PPWR deadlines.
At Axjo, sustainability has always been a core principle of our operations. Long before regulatory mandates, we pioneered circular packaging solutions, positioning us as PPWR-ready ahead of schedule.
Recyclable and sustainable materials
→ Axjo designs packaging solutions that adhere to the highest design-for-recycling standards.
→ Our products within the wire and cable segment contain 100% post-consumer recycled (PCR) materials, exceeding PPWR’s 2030 recycled content targets.
At Axjo, we are continuously strengthening our commitment to the circular economy by developing solutions that support compliance and long-term sustainability. A key focus is on expanding our take-back network, enabling more products to be collected and repurposed across an increasing number of countries.
Our product portfolio is designed with reuse at its core. By creating reusable products optimized for multiple-use cycles, we not only minimize waste but also ensure that every product is built for both reuse and efficient recycling.
In the wire and cable segment, we are reducing the use of color additives to improve compatibility with optical sorting technologies. This step is essential in meeting the upcoming PPWR requirements and ensuring higher-quality recycling outcomes.
To guarantee that our solutions remain future-proof, we also conduct advanced in-house laboratory testing. These tests verify both recyclability and compliance with emerging optical sorting technologies, ensuring that our products are ready for tomorrow’s sustainability standards.
With extensive expertise in eco-friendly polymer solutions, Axjo helps businesses navigate the complexities of PPWR compliance. Through our in-house laboratory and R&D capabilities, we support the transition toward:
→ Fully recyclable packaging designs aligned with PPWR regulations
→ Extended Producer Responsibility (EPR)-compliant solutions that reduce sustainability costs and obligations
→ Products adapted to EPR and PPWR requirements, minimizing producer responsibility taxes and risks
→ Comprehensive sustainability audits and reporting to meet both corporate and legislative targets
This holistic approach ensures that our partners can confidently face regulatory change while strengthening their sustainability strategies.
As the packaging industry adapts to PPWR’s game-changing mandates, Axjo is a reliable, forward-thinking partner. With decades of experience, we deliver ready-made, turnkey solutions that make compliance effortless.
Our proven track record includes:
→ Recycled content integration
→ Reusable packaging innovations
→ Sustainable design and circular solutions
Guided by a zero-waste ambition, we are leading the way toward a fully circular economy. For businesses looking to stay ahead of PPWR compliance, Axjo offers not only cutting-edge sustainable packaging innovations but also expert guidance tailored for wire and cable applications.
Please note: This text was written on 26-08-25, and the information may be updated