Hugos journey: From production to sales

As soon as you meet Hugo Wallentin, you can sense his enthusiasm and how much he thrives in his role within Axjo’s sales team. At just 25 years old, he has already built up a strong foundation in the company, starting in production and now working directly with customers across Sweden. 

From production experience to sales expertise with Axjo Academy

Hugo’s journey began back in production, where he spent three years gaining a deep understanding of Axjo’s core.

“I got to learn how everything works – from the products themselves to the processes and culture behind them. That background is invaluable in my sales role today. Customers notice immediately that I know what I’m talking about,” he explains.

A big turning point came when Hugo joined Axjo Academy, the company’s program designed to give employees the chance to grow and explore new paths. For Hugo, it was the perfect bridge from production to sales.

“Without Axjo Academy, I might never have discovered this opportunity. The program gave me both the confidence and the tools to make the move. It showed me that Axjo really invests in its people,” he says.

Personality, curiosity and learning in the field

Hugo describes himself as outgoing, curious, and someone who enjoys meeting people – traits that made sales a natural fit.

“For me, it’s not just about selling. It’s about creating lasting relationships. It’s the small conversations, understanding the customer’s daily challenges, that make the work meaningful,” he explains.

Moving into sales also meant stepping into the unknown. But Hugo highlights that the real learning comes from being out in the field.

“You learn so much by meeting customers. Training gives you a foundation, but the best lessons come from reality, customer visits, product discussions, and meeting installers all over the country. That’s where you really grow,” he says.

A future full of opportunities

Today, Hugo works with selling Axjo’s drums to installers and wholesalers. His days are filled with client visits and building relationships that grow stronger over time.

“The most rewarding part is when customers trust you and you can see how cooperation develops step by step,” Hugo says with a smile.

Looking ahead, he feels confident about the road forward.
“I want to continue developing in this role and grow alongside our customers. In the end, their success becomes our success.”

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